ClientInstitut et Haute École de la Santé La Source
Thus, in November 2020, we offered an advertisement campaign strategy on Facebook and Google. We will furthermore be conducting similar operations throughout the year, for each upcoming information session. We created two visuals for the Facebook-related aspects of the campaign – a carousel advertisement and an animation – which we broadcast to an audience of potential prospects, as well as a remarketing audience. Furthermore, we similarly set up a keyword campaign within Google search results. So far, the results for this first phase are extremely positive, as this first information session was followed by 74 new inscriptions to the Bachelor’s program – in other words, a number far beyond our client’s goals and expectations following a first information session.