ClientTASK FORCE DES HUG
Its main mission includes, namely, reminding people to keep practicing safe distancing as well as other safety measures to fight the current pandemic, and it partly relies on the help and work of French-speaking Swiss ambassadors. The goal of the operation is to raise the general public’s awareness and to give a voice for all to express themselves on the current issue. Thus, Mondays elaborated the campaign’s digital strategy and a system to micro-target the many different audiences by generation. The content was published and shared on the main social media platforms, i.e. Snapchat, Instagram, Facebook, LinkedIn, TikTok and Twitter. Our agency furthermore created the campaign’s visual identity and collaborated with Dynamics Group, which was the producer for the campaign. Considering the large scale of this operation, which discusses a subject which concerns each and every one of us in today’s pandemic, the numbers speak for themselves: 4 million views and no less than 35’000 online related interactions have been recorded to date. On March 2, 2021, Geneva’s public transportation agency, TPG, handed out 25’000 small bottles of hand sanitizer to the public. We were on site with NoPaper Agency to film and document these efforts to protect the population at large.